Diaper Review: Target Up & Up

Thanks to Jennifer for this review of Target’s Up & Up diapers. It’s actually the first of two Up & Up Diaper reader reviews. The other will be up within the next two weeks. Enjoy!

Up & Up diapers are available in the following sizes at $7.14 for a jumbo pack:

  • Size 1 – 56 diapers
  • Size 2 – 48 diapers
  • Size 3 – 40 diapers
  • Size 4 – 34 diapers
  • Size 5 – 30 diapers
  • Size 6 – 26 diapers

First Impressions
The diapers are longer than both Pampers Cruisers and Huggies Pure & Natural. There is not a shape to the diapers that conforms to the leg, but they still did a really good job keeping the solids inside the diaper. There is also double elastic around the leg, similar to Pampers, that helps keep things inside the diaper. They are not as soft as Pampers Cruisers but not as papery as other generic diapers we have tried. The tabs are more similar to a Pampers, they work really well and we have not had any issues with them. The diapers are also very thin, even compared to a Cruiser.

The only place the size is written on the diaper is in ink on the inside of one of the tabs, so if you have more than one child in diapers it could be kind of a pain to tell them apart quickly. It is also difficult to tell the front from the back if you are in a hurry or in a dark room as the entire diapers is just covered in the polka dots and not labeled in any way.

(L to R: Huggies Pure & Natural, Pampers Cruisers, and Up & Up)

In Use
These have done great during the day with not leaking and holding in poop, we have yet to have a blow out or diaper leak during the day; however, they did not work out for us at night. I tried them for about a week and three of the seven nights she woke up in the morning wet and one day there was an actual puddle in the crib.

The diapers do not have the gel inside it like Pampers, so once they get wet the cotton expands and the diaper becomes very saggy. The polka dots also show through some of her clothes and I wish they were in more of a gender neutral color not blue and green.


  • Nice elastic around the legs to keep stuff inside
  • Thin
  • Nice tabs compared to other generic diapers


  • Leaked at night
  • Saggy when wet
  • Hard to tell front from back easily

These diapers are great during the day for the price, but we will have to stick with Pampers Cruisers overnight to prevent leaks. We plan to continue to use these and hope Target keeps putting out the Up & Up coupons like they have been!

See (lots!) more Baby Cheapskate diaper reviews.

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  1. Anonymous says:

    The positives: They are inexpensive compared to name brand diapers. They didn't leak, which was nice; my daughter tends to pee out of her diaper frequently at night. The negatives: they did get really hard when wet. Also, it is difficult to find where the size is labeled. I have 2 kids, one size apart, and it was tough finding the correct diaper. We probably won't buy these diapers again.

  2. Sarah says:

    I do not have a baby yet I work in the nursery at my church with 1 1/2 year olds and we use a variety of brands. We have had many leaks and most of those babies were in cloth diapers(even though we do not allow cloth some parents forget) Or Huggies. We have noticed that Target diapers are very absorbent and give babies a very minor rash unlike Pampers. They are fantastic diapers!

  3. gina says:

    Just thought I would update – bought a box of up and up diapers today and they have the size on the diaper now =)

  4. Grettel Golson says:

    Hi , I have used up and up diapers since my 3 yr old was a few months old and now my 15 mo old uses them. I think they are good diapers…..but they used to be GREAT! It seems target has now omitted a blue stip that ran down the middle center and used to be very absorbent and helpful in prolonging the life of the diapers. if this cuts cost for Target, I would have rather they raised the price a bit to compensate coss; It still would have been a bigger bang for your buck, in comparison to other major brands! bring the blue back Target!

  5. Kay says:

    I have 18month old boy/girl twins and have been using the Target Up&Up diapers. They were great…However, recently they changed and now I’m going to have to switch brands. They eliminated at least an inch of padding on the back end of the diaper. Plus, they aren’t as absorbent as they use to be. My kids can’t make it through the night without being changed now. So disappointing Target…You just lost a loyal customer.

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