Kimberly-Clark, maker of Huggies, is raising prices on diapers and wipes beginning June 19 and lasting through about September (source). Citing (as they always do), rising energy and materials costs, KC says they’ll up prices by around 7%. That’s around a dollar per jumbo. Most families who use premium disposable diapers can add up to $100 or so to their diaper budget.
When KC and P&G have hiked diaper prices in the past, they’ve done it two ways: by shrinking the number of diapers in a package and keeping the shelf price the same, or by raising the sales price.
Last time an announcement like this was made by Procter & Gamble or Kimberly Clark (in mid 2008), the other company made a similar announcement shortly thereafter. Keep your ears open and let me know if you hear anything from P&G.
To look on the bright side, Amazon Mom pricing has helped parents score better deals on disposables than they have at any other time since I’ve been blogging. Even without the fabulous magazine coupons (which Amazon seems to be phasing out), parents can easily get jumbos for way under $6.
Other ways to combat the diaper price hike? Use cloth diapers or try store brands.